SZA - SOS
Motion Design Director
Directed motion creative for SZA’s SOS, a globally scaled, high-volume campaign that culminated in a Clio Award for Best Integrated Campaign. Led a systems-based motion approach across animated art, song trailers, album visualizers, and promotional assets—ensuring consistency and speed across platforms while supporting one of the most impactful album releases of the year.
LISA - Alter Ego
Motion Design Director
Led the motion creative system for LISA’s solo debut, Alter Ego, building a scalable visual language anchored by her star logo and expanded across the campaign lifecycle. Developed modular motion assets—including unboxing videos, behind-the-scenes edits, and animated visualizers—to support sustained fan engagement and the rollout of five distinct personas across global markets.
Doja Cat - Scarlet
Motion Design Director
Served as Motion Design Director for Doja Cat’s Scarlet album campaign, driving high-output creative execution across physical and digital touchpoints. Oversaw motion for billboards in multiple international cities, localized lyric videos translated across regions, and promotional animations derived from Doja Cat’s original artwork—balancing experimental creative with repeatable systems at scale.
