Golden State Warriors Arena Graphics | Creative Director & Motion Designer
Partnered with the Golden State Warriors over multiple seasons to translate evolving visual direction into a scalable motion system for in-arena graphics. Designed flexible frameworks that adapt to roster changes, playoff intensity, and seasonal brand shifts—while giving each player a distinct moment of emphasis. These motion assets power real-time scoring moments during every home game, delivering high-frequency, live content to tens of thousands of fans in-arena and millions more through broadcast and social amplification.
Sephora "We Belong To Something Beautiful" | Motion Designer
Developed a large-scale motion installation in partnership with Sephora to launch their global tagline, “We Belong to Something Beautiful.” Collaborated with an Illustrator and Creative Director to design and animate a distinctly New York–inspired visual system, engineered for continuous, high-visibility playback. The looping animation lives above Sephora’s Times Square flagship, delivering persistent brand presence in one of the world’s most trafficked public spaces.
Extra Butter & Saucony Collab | Creative Director & Motion Designer
Partnered with Saucony and Extra Butter to support the launch of an exclusive White Rabbit capsule, translating Alice in Wonderland inspiration into a psychedelic, narrative-driven visual experience. Designed motion that pulled fans “down the rabbit hole,” extending the product story beyond the physical release and into a shareable, immersive campaign moment that amplified cultural reach and collector appeal.
